Accessibility Statement

Accessibility Statement

madmia.com

Last updated: March 2026

Our Commitment

MADMIA is committed to making our website accessible to everyone, including people with visual impairments, hearing impairments, motor disabilities, and cognitive disabilities. We believe that everyone deserves equal access to our products and the same great shopping experience, regardless of how they navigate the web.

We are actively working to improve the accessibility of www.madmia.com and aim to meet the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA — the internationally recognised standard for web accessibility.

Technical Standard

Our website targets conformance with WCAG 2.1 Level AA. WCAG is developed by the World Wide Web Consortium (W3C) and defines how to make web content more accessible to people with disabilities. The four core principles are:

• Perceivable — content can be presented in ways users can perceive (e.g. alt text for images, captions for video)
• Operable — all functionality is available via keyboard and other assistive technologies
• Understandable — content and operation are clear and predictable
• Robust — content works reliably with current and future assistive technologies including screen readers

Known Accessibility Issues

We are aware that parts of our website do not yet fully meet WCAG 2.1 Level AA. The table below shows the current status of key accessibility features we are working to improve. We are committed to addressing these as a priority.

Status key:  In Progress — work is underway to fix this issue  |  Partial — some elements meet the standard, others do not

What We Are Doing

We are actively working to improve accessibility across our website. Our current programme of work includes:

• Alt text: Adding descriptive alternative text to all product images, banners, promotional graphics, brand logos, social media icons, and country flag icons so that screen readers can convey their content
• Button labels: Updating all “Add to Cart” buttons to include product-specific labels so screen readers announce exactly which product is being added
• Form controls: Labelling all size selectors, age range selectors, variant pickers, the currency selector, and the promotional countdown timer with descriptive ARIA labels
• Keyboard navigation: Ensuring the entire shopping journey — from browsing to checkout — can be completed using a keyboard alone, without requiring a mouse
• Colour contrast: Reviewing and updating all text, buttons, banners and interface elements to meet the WCAG minimum contrast ratio of 4.5:1 for normal text
• Screen reader compatibility: Ensuring sale badges, ‘Sold Out’ labels, ‘Almost Gone’ indicators, and strikethrough sale prices are correctly announced by screen readers
• Checkout and account pages: Making the login, account creation, cart, and checkout flows fully accessible to screen reader and keyboard users
• Third-party tools: Working with our payment provider and platform (Shopify) to ensure all embedded components meet WCAG 2.1 Level AA
• Ongoing audits: Conducting regular accessibility audits using both automated scanning tools and manual testing with screen readers including NVDA, JAWS and VoiceOver

Assistive Technologies We Support

We aim for our website to be compatible with the following assistive technologies:

• Screen readers including NVDA, JAWS, and VoiceOver
• Keyboard-only navigation
• Browser zoom up to 200% without loss of content or functionality
• High contrast display modes
• Speech recognition software

Legal Compliance

Australia

Under the Disability Discrimination Act 1992 (DDA), it is unlawful to discriminate against people with disabilities in the provision of goods and services, including online services. MADMIA is committed to meeting its obligations under Australian law by working towards WCAG 2.2 Level AA as recommended by the Australian Human Rights Commission.

United States

Under Title III of the Americans with Disabilities Act (ADA), commercial websites must be accessible to people with disabilities. MADMIA is committed to meeting its obligations under the ADA for all customers in the United States, referencing WCAG 2.1 Level AA as the applicable technical standard.

Europe

The European Accessibility Act (EAA, Directive 2019/882) requires all businesses providing e-commerce services to EU consumers to meet digital accessibility standards, enforceable from 28 June 2025. MADMIA is committed to meeting its obligations under the EAA, which references EN 301 549 and WCAG 2.1 Level AA.

Feedback and Contact

We welcome feedback on the accessibility of our website. If you experience any barriers, cannot access content, or need information in an alternative format, please get in touch — we aim to respond within 5 business days.

Australia

• Email: contact@madmia.com
• Phone: +61 410 804 085
• Post: MADMIA (Enventar Pty Ltd), 10 Ossary Street, Mascot NSW 2020, Australia

USA

• Email: admin@madmia.com
• Phone: +1 321 324-1398

Europe

• Email: contact@madmia.eu
• Phone: +359 88 708 8854

If you are not satisfied with our response to an accessibility complaint, you may escalate to the relevant authority in your region:

• Australia: Australian Human Rights Commission — www.humanrights.gov.au
• USA: US Department of Justice, Civil Rights Division — www.ada.gov
• Europe: Your national enforcement body as designated under the EAA in your member state

Updates to This Statement

This Accessibility Statement was last reviewed and updated in March 2026. We review and update it whenever significant changes are made to our website or when our accessibility programme progresses. We are committed to making steady, measurable improvements to the accessibility of www.madmia.com.